Nick van der Linde

Design director, co-owner

As a seasoned designer and strategist, I work with forward-looking companies to design and prototype their next big things—from consumer electronics to voice assistants and digital services.

Once (somewhat optimistically) referred to as a Renaissance man, I’m comfortable across all stages of modern digital product design. I bring experience leading multi-disciplinary teams, providing strategic direction and generating high-potential product concepts—while being hands-on enough to design and prototype them into reality.

Before joining Design-Well, I spent a decade working with global agencies and design studios including Edenspiekermann and Mirabeau/Cognizant. I got my hands dirty designing and prototyping digital products for a diverse range of clients and industries, before moving into senior design and leadership roles.

Aside from consulting with clients, I enjoy speaking about product design at meetups and conferences across Europe, and coach and mentor design students at the Amsterdam and Utrecht Universities for Applied Sciences.

How I might help your team

Leading product discovery

I can help turn high-level strategy into tangible, high-potential product and service opportunities to win the hearts of your customers.

  • Journey maps & service blueprints

  • Ideation & design sprints

  • Future visions & speculative design

Prototyping new experiences

I’m deeply familiar with modern prototyping frameworks, and love to bring to life anything from smart TV experiences to voice assistants and mobile apps.

  • Dynamic flows, motion and transitions

  • Web, native and hardware interactions

  • Figma, Framer, Principle, After Effects

Lean, hands-on research

I can help your ship the right thing by de-risking your roadmap with practical, outcome-focused research studies and experiments.

  • Emerging trend & market analysis

  • Concept- and usability tests

  • Lean experiments & multivariate tests

Teams I’ve recently worked with

  • ABN AMRO

I’m always open to new opportunities

If you have a question, potential project, or anything else you'd like to discuss, feel free to get in touch. Whether you work with a global enterprise or a two-pizza team, I'd love to talk to you.

Wait, there’s more of us!

Design-Well is a collective of highly experienced, independent designers & strategists. We partner with startups, digital agencies and Fortune500 companies to envision, design, prototype and launch bold new products, services, experiences and ventures.

We’re here to design a better future together. Are you?

  • Former Mirabeau/Cognizant design director. Developing design teams, ways of working and holistic design.

    Emar Vegt

    Former Mirabeau/Cognizant design director. Developing design teams, ways of working and holistic design.

  • Former Liberty Global group vice-president.  C-level design strategy and virtual chief design officer.

    Andrew Kearney

    Former Liberty Global group vice-president. C-level design strategy and virtual chief design officer.

  • Former Resoluut and Makerstreet design director.  Design system evangelist and design‘less’ practitioner.

    Vincent Koopmans

    Former Resoluut and Makerstreet design director. Design system evangelist and design‘less’ practitioner.

  • Former founder of Makerstreet. Business consultant, strategist and creative entrepreneur.

    Micha Commeren

    Former founder of Makerstreet. Business consultant, strategist and creative entrepreneur.

  • Elmar Haneveld Former Polestar and TomTom UX lead and art director.

    Elmar Haneveld

    Former Polestar and TomTom UX lead and art director.

  • Is this you?

    We’re actively looking for experienced people to join our team as co-owners.